Insights & Noticias

Nuestro Blog

Ideas, estrategias y análisis sobre comunicación corporativa, reputación y manejo de crisis, compartidas por nuestros expertos.

A nation focused on water

The National Intelligence Council, a US government body, issued a report in 2012 stating that the world was in the presence of

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23 Aug, 2022

Solidarity against the floods

We see that the phenomenon of global warming goes from being a simple scientific theory to a crude reality, its effects are

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23 Aug, 2022

Costly mistakes

Last Thursday the newspaper El Nacional published a very important story by mistakenly substituting the photograph of Donald Trump for that of

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23 Aug, 2022

Big Papi domi-NATION

In the world of marketing and business, a brand comes from the effort and hard work to build it. It takes years

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23 Aug, 2022

Irma and our crisis management capacity

IRMA shows us the significant opportunities that exist in our national preparedness for handling catastrophic events and our ability to respond to

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23 Aug, 2022

Chapulín And who can defend us?

We live in volatile and stormy times, of constant changes and unexpected circumstances. Natural phenomena, terrorism, fires, environmental accidents, deaths and recent

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23 Aug, 2022

Dominican Republic, the brand

In the era of infoxication, consumers try to minimize uncertainty when making purchase decisions, relying on the origin and history of brands.

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23 Aug, 2022

The roars return to the PGA

Golf shines again and bills with the return of Tiger Woods The number one golfer in the world and the highest earning

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23 Aug, 2022

A Chronicle of a Death Foretold

Experts in crisis management affirm that to be successful, it is necessary to anticipate events by anticipating the intrinsic risks of the

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23 Aug, 2022

When your last name is your brand

With a business network made up of more than 85% family businesses, these are important factors in economic and social development and

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2 Aug, 2022

The golden hour

We will all be exposed to a dire situation in our lives, the question is when and of what magnitude. What determines

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2 Aug, 2022

Bad timing

Through the years we learn the value of our words. Life teaches us that we must be careful with what we express,

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14 Oct, 2021