Description of the service
What do we do for you?
Determining the ideal structure and appropriate resources for any organization depends on the organization’s strategy and values, culture, legacy organizational structure, and desired business results. There is no correct organizational chart. Our team’s consultative process helps companies design the best structure, resource allocation, and talent development initiatives to meet their objectives.
Employees are the heart and soul of any organization, and aligning their behaviors with business strategies is critical to success. Our work generally falls into one of two main categories: business strategy and transformation communications or human resources and benefits communications.
Companies spend years building the image and reputation of their institutional brand or products. When the crisis arrives unannounced, the top executives and leadership team face public scrutiny. We use our crisis management approach through the SmartAlert methodology.
It includes the matrix of messages and organizational positioning. It is essential for a company to establish a consistent messaging framework to address key issues, one that works across all markets and geographies in its industry. This requires a holistic approach to message development which is often challenging because various functions within an organization develop messages for multiple stakeholder groups. If these functions are not articulated together, it creates a dissonance that can dilute a company’s reputation and damage credibility with investors, partners, customers, and other stakeholders. We help companies establish a unified narrative and messaging framework to address key issues among all stakeholders.
Stakeholder identification, mapping and participation
We assist clients in addressing the key stakeholder questions that most affect a company’s reputation and business value. Most communication campaigns focus on communicating with hundreds, if not thousands, of stakeholders who can directly or indirectly influence a company’s decisions. We take a structured, research-based approach to identify, map and prioritize stakeholders to help create customized messages that strengthen advocacy while designing engagement strategies with each stakeholder.
Executive Communications and CEO Reputation
Today, being an effective leader involves much more than being a talented manager or business strategist. CEOs and senior leaders are increasingly expected to have a broader set of communication skills. That they can provide a compelling narrative of what your company does and why it is important.
Share their perspective on public policy or broader issues of economic, environmental, or social interest. Whether it’s a speech or op-ed, a blog post or an interview, executive communications can affect a company’s reputation and business value.
We contribute creatively to enhance and raise the profiles of the world’s leading CEOs and companies by helping them craft their story and deliver it to the right audience with clarity, simplicity, and passion.
The media industry is constantly changing, including traditional media such as print, radio, and television, controlled media outreach achieved through advertising and social networks managed by a wide range of stakeholders. We have a dedicated team of media relations experts who have the experience and relationships to provide strategic media advice, whether traditional, controlled or social media, when and where clients need it. We provide continuous media intelligence on who is writing what and who is searching for sources. Ultimately, our knowledge and contacts allow us to offer new interview opportunities and partnerships to raise visibility.
Sustainability and Corporate Social Responsibility
We design sustainability strategies that are transversal to the exercise and nature of the client’s business. We assist clients in creating long-term shared value, minimizing the risks of economic, social, and environmental developments, and leveraging opportunities. Our team establishes strong sustainability and CSR profiles aligned to the SDGs that enhance visibility and strengthen relationships and reputation among key stakeholders.
Research and insights
The reputation of a company or organization is based on the opinions of its stakeholders. Insights gained through research enable clients to better understand how their reputation influences key organizational objectives, such as raising capital, attracting employees, assessing new markets, and maintaining credibility in crisis situations. Our team uses a unique set of analytical tools to measure stakeholder beliefs and track progress against reputational objectives. Our research enables a fact-based approach to the conception, execution and measurement of corporate storytelling. By understanding current stakeholder attitudes, clients can create optimal messages and the channels to deliver them.
Media and presentation coaching
We understand how important it is to get your message across. To help clients communicate as effectively as possible, our media specialists leverage their industry experience and knowledge of the media, capital markets, government officials, and other stakeholders to provide the right tools for successful deployment. Our practical advice prepares individuals and teams for any communication environment, especially media interviews, presentations, and crisis situations.
We create a press room for each client under the “PRO” approach meaning “proactive, reactive, and opportunistic”. It is designed to deliver an ever-increasing rate of positive, branded news of interest to the media that will build awareness and understanding of the brand, executives and spokespeople, not to mention products and services: conferences, print products, publications, surveys, etc.
The value of face-to-face interaction with the media allows for greater visibility of the organization, its spokespersons, and initiatives. That’s why we use our media relations to introduce you to and form a critical symbiotic relationship with writers, editors, and media outlets that have a major impact on your organization.