American Airlines recently named Christine Valls as its new General Director of Sales for Florida, Latin America, the Caribbean and the US Hispanic market. In this position she will be in charge of revenue from passenger sales and relationships with agencies and corporations in these markets. Valls, born in Florida and raised in Puerto Rico, replaces Peter Vittori, who recently announced his retirement after 32 years with the airline.

“During her 27 years with American, Christine has made a number of significant contributions to the Sales organization, playing an important role in our continued expansion into Latin America and the Caribbean,” said Chris DeGroot, vice president of International Sales. “Her strong track record and leadership qualities, as well as the incredible work she has done in building relationships with our customers and employees, make her the perfect person to lead our team.”

Valls began her career with American in 1991 as a Customer Service Representative and quickly rose through the company in various positions in Sales and Sales Planning. She also led American’s interactive marketing efforts in Latin America and the Caribbean and was most recently Regional Sales Director for Mexico and Central and South America.

Valls has a bachelor’s degree in business administration from American University in Washington, D.C. and she lives in Doral, Florida with her husband and two children.

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