The sum of knowledge, skills and attitude (C+H+A) is the formula for success for the group of professionals, both independent and employed, according to the statements of Mr. Luis Sánchez – Noble, who shared with us a few days ago the radio booth of Contra Portada Knowledge and skills together are equivalent to just 10% …
The Olympic Games celebrate 120 years of its inception, but the event is far from showing its age. They are the largest multidisciplinary international sporting event in which athletes from various parts of the world participate, with more than two hundred participating nations. Like most events, the Olympics have reached a stage of maturity that …
Last Thursday the newspaper El Nacional published a very important story by mistakenly substituting the photograph of Donald Trump for that of the comedian and impersonator Alec Baldwin. The slip, which went unnoticed by many, went viral and was commented on by major publications such as the NY Times, Huffington Post, El Clarín, El País, …
In the world of marketing and business, a brand comes from the effort and hard work to build it. It takes years to position it and requires the investment of considerable resources to develop it, until it is recognized. However, there are brands that emerge naturally, project themselves differently, understand their audiences and connect in …
We live in volatile and stormy times, of constant changes and unexpected circumstances. Natural phenomena, terrorism, fires, environmental accidents, deaths and recent resuscitations, load the environment with uncertainty, to the point of threatening the continuity of business, government institution or professional career. However, these situations bring with them multiple opportunities. The success obtained will depend …
In the era of infoxication, consumers try to minimize uncertainty when making purchase decisions, relying on the origin and history of brands. So also for nations, reputation precedes them. Last week, we saw the president of the world’s greatest power pejoratively describe several countries in the region as latrines, including neighboring Haiti; At the same …
Golf shines again and bills with the return of Tiger Woods The number one golfer in the world and the highest earning athlete for years, is once again commanding the attention of sports fans, the media and everyone alive. Since his return to the PGA in recent weeks, the Golf has been fun again, it …
Experts in crisis management affirm that to be successful, it is necessary to anticipate events by anticipating the intrinsic risks of the business; keep authorities and key audiences informed when the situation breaks out; accept responsibility for the facts; and take action so that it does not happen again. In the game of business, situations …
With a business network made up of more than 85% family businesses, these are important factors in economic and social development and the generation of unlimited opportunities. Its long-term vocation translates into a less short-term vision and a stronger commitment to the future and national prosperity. Family businesses create strong roots, legacies and assets that …
We will all be exposed to a dire situation in our lives, the question is when and of what magnitude. What determines our capacity is how we face the situation that is presented to us, and the form of response to it. Hence, the first 60 minutes as the situation is addressed can make a …
