SmartBuzz

Attitude: the engine that makes the difference

The sum of knowledge, skills and attitude (C+H+A) is the formula for success for the group of professionals, both independent and employed, according to the statements of Mr. Luis Sánchez – Noble, who shared with us a few days ago the radio booth of Contra Portada Knowledge and skills together are equivalent to just 10% …

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The Olympic Games: the platform to communicate

The Olympic Games celebrate 120 years of its inception, but the event is far from showing its age. They are the largest multidisciplinary international sporting event in which athletes from various parts of the world participate, with more than two hundred participating nations. Like most events, the Olympics have reached a stage of maturity that …

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Chapulín And who can defend us?

We live in volatile and stormy times, of constant changes and unexpected circumstances. Natural phenomena, terrorism, fires, environmental accidents, deaths and recent resuscitations, load the environment with uncertainty, to the point of threatening the continuity of business, government institution or professional career. However, these situations bring with them multiple opportunities. The success obtained will depend …

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Dominican Republic, the brand

In the era of infoxication, consumers try to minimize uncertainty when making purchase decisions, relying on the origin and history of brands. So also for nations, reputation precedes them. Last week, we saw the president of the world’s greatest power pejoratively describe several countries in the region as latrines, including neighboring Haiti; At the same …

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A Chronicle of a Death Foretold

Experts in crisis management affirm that to be successful, it is necessary to anticipate events by anticipating the intrinsic risks of the business; keep authorities and key audiences informed when the situation breaks out; accept responsibility for the facts; and take action so that it does not happen again. In the game of business, situations …

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When your last name is your brand

With a business network made up of more than 85% family businesses, these are important factors in economic and social development and the generation of unlimited opportunities. Its long-term vocation translates into a less short-term vision and a stronger commitment to the future and national prosperity. Family businesses create strong roots, legacies and assets that …

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