Through the years we learn the value of our words. Life teaches us that we must be careful with what we express, especially in times where emotions are on the surface.

This lesson has just been experienced by the artist Ala Jazá, through his comment issued on his social networks just hours after the death of the legend #JohnnyVentura, considered the most valued and world-renowned artist of merengue, a musical genre they shared job both.

His comment generated immediate rejection by the population, who felt sad and outraged by the untimely loss of a great musician and an ambassador of the best of the Dominican.

Once again, we are witness to the power that social networks have to enhance the image of a personality or, in this case, create a crisis that has immediate repercussions on the public’s perception and on their artistic career.

This situation has resulted in the repudiation of Dominicans before the person of the artist Ala Jazá and his music. His verified Instagram account with more than 1 million followers has been deleted, the radio media are removing the artist’s songs from their playlist and the entire class of the artistic medium is requested not to create relationships or projects that involve him. Despite several attempts and extensive apologies made by the merengue exponent.

Prudence is a virtue that we must put into practice in times of pressure, for this it is necessary to stop and think before acting. This will be our greatest ally when it comes to communicating and issuing opinions, always remembering that our actions must add up in any scenario because otherwise, they subtract.

If he has already publicly apologized, the most important question at the moment is what can be done to change the public’s perception and repair his image? Act positively, create content that contributes, carry out a restructuring of his personal brand with his work team.

It is essential to demonstrate his quality as a person and an artist, both of which are in doubt. Highlight his values ​​as a human being and artistic ability, in turn, he must work with experts in the area of ​​online reputation management in order to carry out a strategy that allows him to improve his digital footprint.

A large percentage of the crises that start in digital media arise as a result of how brands communicate, let’s remember the importance of the verb. Definitely the way we express ourselves is a reflection of who we are.