The double edge of a social position

Over the years, the form of communication and the media have changed in ways never before imagined. Decades ago it would have seemed impossible that through various multi-screens we could expose and share both personal and professional life, points of view and create milestones that through their virality could be both positive and negative for each individual.

The ease with which we can connect through the Internet to a whole world of possibilities and information available at the touch of a screen can create certain distortions of reality. Thus begins the journey of terms such as “intrusiveness” where through the power of the word and good management before a community there are characters, who proclaim themselves capable of performing certain professional actions and projects, without an endorsement that certifies their knowledge and experience.

This term is the one that has initiated a series of events that have created a reputational crisis for both an entity of utmost importance for mental health professionals, and for its president, Dr. Ana Simó.

As a result of taking a public position on important issues, you are expected to be consistent both personally and professionally with actions that validate the point of view you have on these issues, otherwise, you may cause a stir, generating credibility and trust gap with your community.

It is because of this ease of access to information and misuse of resources that we must be cautious with the communication we issue, the files we share privately, and comments we issue through conversations across different platforms.

Being a public figure, either due to the merits of your work or the appraisal granted by third parties, brings with it certain responsibilities. Exposed to face situations that, if not handled intelligently, can create a lot of sensationalism in both the digital world and the media.

We share with you a timeline with a summary of the actions taken during this case versus the lessons learned and recommendations resulting from it:

Lessons learned and recommendations

  1. Use caution when sharing voice memos, audio, and written material, especially when making unprofessional judgments or comments.
  2. Not everything that is thought is said. Prudence is a quality of extreme value in every human being, especially in professionals who practice psychology.
  3. The full story should be told from both perspectives before making value judgments.
  4. Acting within 24 hours of the onset of any adverse situation provides an advantage and sets the course for the crisis.
  5. Do not remain silent, as silence is not profitable. The absence of timely information lends itself to the generation of rumors and assumptions.
  6. Accept with humility when we have failed, apologize in a timely manner for any harm done to others.
  7. By choosing our legal representative, the tone to be used in the media to refer to the case is established, dehumanizing the conversation and putting a distance between the community.

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