Costly mistakes
Last Thursday the newspaper El Nacional published a very important story by mistakenly substituting the photograph of Donald Trump for that of the comedian and
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Big Papi domi-NATION
In the world of marketing and business, a brand comes from the effort and hard work to build it. It takes years to position it
Irma and our crisis management capacity
IRMA shows us the significant opportunities that exist in our national preparedness for handling catastrophic events and our ability to respond to them efficiently. All
Chapulín And who can defend us?
We live in volatile and stormy times, of constant changes and unexpected circumstances. Natural phenomena, terrorism, fires, environmental accidents, deaths and recent resuscitations, load the
Dominican Republic, the brand
In the era of infoxication, consumers try to minimize uncertainty when making purchase decisions, relying on the origin and history of brands. So also for
The roars return to the PGA
Golf shines again and bills with the return of Tiger Woods The number one golfer in the world and the highest earning athlete for years,
A Chronicle of a Death Foretold
Experts in crisis management affirm that to be successful, it is necessary to anticipate events by anticipating the intrinsic risks of the business; keep authorities
When your last name is your brand
With a business network made up of more than 85% family businesses, these are important factors in economic and social development and the generation of
Just Did It : when the brand becomes vocal
Last week Nike released one of its first images for its 30th anniversary commemorative campaign. The image with Colin Kaepernick’s face and the words: “Believe
The golden hour
We will all be exposed to a dire situation in our lives, the question is when and of what magnitude. What determines our capacity is
